The airline industry is an incredibly dynamic and fast-paced industry. In today's market, change is the only thing that seems constant. Low-cost carriers, once praised for their no-frills business models, are now clamoring to attract premium traffic as legacy carriers enjoy impressive advantages over their rivals. Meanwhile, airlines are merging and partnering up to deliver the most value for customers. How can you possibly make sense of all of this?

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LiftOff By John Pullen Writes is a new blog designed to take a closer look at the industry. Anyone can read a headline, but LiftOff goes beyond what you already know. Using my experience in data analysis, marketing, journalism, and the airline industry, LiftOff will become your new go-to guide for making sense of an industry that never stops evolving.

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